Client: An up-and-coming online fashion retailer

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Challenge: Despite a unique product line, the client was not effectively capturing their target market, facing stagnant sales and low ad conversion rates.

 

Approach: We overhauled the existing paid search strategy, utilizing advanced keyword segmentation, compelling ad creatives, and optimized bidding strategies specifically tailored for fashion consumers. Simultaneously, we launched a synchronized social media campaign across Instagram and Facebook, leveraging visually striking ads and influencer collaborations to enhance brand presence and engagement. We conducted extensive A/B testing across all platforms to refine ad copy, visuals, and landing page designs.
 

Results: Our integrated approach not only significantly boosted paid search click-through rates by 60% and increased conversions by 70%, but the social media efforts also contributed to a 90% increase in social engagement and a 50% growth in follower count. Combined, these strategies led to a 120% increase in overall sales, effectively doubling the client’s online revenue and propelling them to e-commerce stardom.